Joico K-Pak Liquid Reconstructor 300ml is a regenerating treatment for damaged, dry and brittle hair. Contains keratin proteins, amino acids and jojoba oil, which help rebuild and strengthen hair, restoring its natural elasticity and shine. The product can be used as a pre-treatment before shampooing or as a conditioner after shampooing, it is applied to wet hair, leaving it to act for a few minutes before rinsing. Its light formula makes it suitable even for fine hair

Joico Volumizing Spray No Gas Chloride Free 200 ml hairspray is a hair styling product enriched with nourishing ingredients such as keratin, biotin and panthenol. This chloride-free hairspray helps to increase the volume and shine of the hair, creating voluminous and long-lasting hairstyles. Its lightweight, sticky-free formula is suitable for all hair types and can be used on dry or slightly damp hair. To use it, simply spray the product on the parts of the hair that need more volume and comb the hair as desired. The hairspray is suitable for regular use and helps protect hair from the harmful effects of the environment

Joico K Pak Shampoo and Deep Penetrating Reconstructor are hair care products formulated to repair and rebuild damaged hair. The shampoo is a moisturizing cleanser that contains reconstructive proteins and keratin, while the repairing mask is a mask with a high concentration of proteins that penetrates deep into the hair structure. Both products are particularly suitable for hair damaged by chemical or thermal processes

Joico Blonde Life Brightening Shampoo for Blonde Hair 1000 ml is a hair care product designed for people with blonde hair, it is a shampoo that contains a specific formula to keep blonde hair bright and shiny. Its formula is enriched with Banaba Tea extracts and Monoi oil, which help preserve hair shine, prevent dullness and deeply nourish the hair. Furthermore, this shampoo helps to eliminate impurities and dirt from the hair, leaving it clean and light. The 1000 ml format makes it ideal for prolonged and constant use over time

Joico Blonde Life Brilliant Glow Illuminating Hair Oil is a lightweight, hydrating oil that adds shine to blonde, lightened hair. This oil protects hair from frizz and humidity, while repairing damage caused by heat and styling. The formula also contains the exclusive Bio-Advanced Peptide Complex defense technology, which rebuilds the structure of damaged hair and prevents breakage. The product format is 100 ml

Joico Joifull Volumizing Conditioner 250ml is ideal for adding volume to fine, thin hair. Thanks to its light formula with the Bio-Advanced Peptide Complex and Keratin, it strengthens and hydrates the hair, while the SmartRelease technology releases essential nutrients improving their health. Applied to wet hair after shampooing, it leaves hair soft, silky and shiny, without frizz

Joico Joifull Volumizing Shampoo is a product specifically formulated to increase the volume and fullness of fine, thin hair. Thanks to SmartRelease technology, the caring ingredients are gradually released into the hair, offering greater protection, softness and shine. Key ingredients include chaste tree oil, oat flake protein and keratin amino acids, which help strengthen hair, protect it from environmental damage and styling, and maintain natural shine and softness. Joico Joifull volumizing shampoo is suitable for all hair types and can be used daily for best results

Joico HydraSplash Hydrating Shampoo is a hydrating shampoo specifically formulated for medium to thin hair. Its lightweight formula gently cleanses the hair and scalp, providing deep and long-lasting hydration without weighing the hair down. Its formulation contains the Bio-Mimetic hydration complex and hyaluronic acid, which help restore the hair's natural hydration and keep the hair hydrated in the long term

Joico HydraSplash Hydrating Gelee Mask is a hydrating mask for dry and dehydrated hair. Its lightweight, gel-like formula is enriched with coconut and blue agave extracts, which help restore hair's moisture, making it soft and silky to the touch. The mask can be used once a week for visible results. The 150ml bottle is perfect for home use and the product is suitable for all hair types

Joico HydraSplash Hydrating Conditioner is a lightweight yet intensely hydrating conditioner, perfect for dry, dehydrated hair. Thanks to its formula enriched with the HydraSplash complex, containing shea butter, coconut oil and hyaluronic acid, this conditioner helps restore the natural moisture balance of the hair, improving its softness, elasticity and shine. Additionally, Joico HydraSplash Hydrating Conditioner comes with anti-frizz and anti-static properties, making hair easier to comb and keeping it soft and healthy. Suitable for all hair types, this conditioner can be used daily to keep hair hydrated and healthy

Joico Blonde Life Brightening Conditioner is an illuminating conditioner for blonde, lightened or bleached hair, available in a 250ml bottle. Its advanced formula contains nourishing ingredients such as Tamanu, Monoi and Argan oils, proteins and purple pigments to reduce the appearance of unwanted reflections. Quick and easy application to improve the brightness, softness and health of blonde hair. Protection against UV rays and external agents

Joico Blonde Life Brightening Color Reviving Mask 150 ml is an intensive mask for blonde or lightened hair that deeply nourishes and restructures the hair fiber. Contains violet pigments that eliminate unwanted yellow or orange tones, making hair brighter and more uniform. It is easily applied to damp hair after shampooing and left on for 5-10 minutes for best results. This mask is perfect for those who want to preserve the color and brightness of their blonde or lightened hair

The Joiko K Pak Clarifying is a purifying shampoo for all hair types. This shampoo is formulated to effectively remove impurities, excess sebum, dirt and product residues that build up on hair, without compromising its health or shine. Its formula enriched with the exclusive Bio-Advanced Peptide complex, helps rebuild and repair damaged hair, improving its health and strength. This shampoo also contains citric acid, a powerful purifying agent that helps remove impurities from the hair

Joico Blonde Life Highlighter for Blonde Hair 300ml is an ideal product for those with blonde, lightened or bleached hair, as it gently cleanses the hair, maintaining its brightness and vitality. The formula contains moisturizing and nourishing ingredients that help protect hair from drying, breakage and dullness. The product can be used daily as part of your blonde hair care routine

Joico K-Pak Liquid Reconstructive Treatment Spray 300 ml is an intensive treatment for damaged hair that repairs, strengthens and protects hair. Its lightweight spray formula contains Joico's Quadramine Complex, a keratin protein blend that rebuilds the hair structure from within, repairing damage and preventing breakage. The formula is enriched with Boswellia resin extract, which hydrates and nourishes the hair, leaving it soft and shiny. The treatment can be used on wet or dry hair, without rinsing, for daily or occasional use depending on the hair's needs